Blue Collar Craft

In the heart of my hometown's old fire station, Smoketown proudly carries the moniker of "Blue Collar Craft." I envisioned something exceptional – an authentic brand that echoes the carefree fun of bygone days, leaving an indelible mark that's both memorable and familiar.

The Smoketown brand is rooted in simplicity – a classic word mark, a fusion of timeless typefaces, and a working man's color palette. But delve deeper, and you'll discover a giant visual vocabulary that tells a story. And then there's our mascot – Brimstone, the devil barkeep. Because, like everything Smoketown does, the devil is in the details.